And why not every company that claims to care about customers actually does.
Foundations of Great Service
You can be friendly and polite, and even make your customers truly happy (at least in the short term), but still not be a customer-centric business. In the final lesson of this series, we explore the idea of creating a customer-centric focus beyond the customer service organization.
You'll learn
Making the case for investing in customer experience.
How to be intentional about shaping your company culture.
