"We have multiple email accounts," says Nic Annette Miller, "so we use it to organize and make sure the right team member is getting back to the right type of customer in their inquiry."
"With customers, sometimes they email a few of us at a time," says Keeley McGowan. "And once we know which team member should handle it, it's easier to merge all those messages so that they can get a response from one person. And it makes it simpler for both of us."