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Blog Author

Will Hoekenga

Will is a copywriting consultant and creator of frameworks that help businesses write better copy, like the Home Page Copy Generator. He writes at Copygrad.com.

Posts by Will

6 Questions to Ask Before You Email Your Customers
Growth & Culture

6 Questions to Ask Before You Email Your Customers

Don’t send another customer email without reading these 6 questions that’ll help you write emails customers love.

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Growth & Culture

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Unlocking Insights: How to Analyze Customer Feedback Effectively
Customer Engagement
Unlocking Insights: How to Analyze Customer Feedback Effectively
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Conversation Corner: Making Support a Whole Company Sport
Customer Engagement
Conversation Corner: Making Support a Whole Company Sport
Creating Champions: A Guide to Effective Customer Advocacy
Customer Engagement
Creating Champions: A Guide to Effective Customer Advocacy
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Inside Help Scout

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Help Scout Joins the Shopify Plus Certified App Program
Inside Help Scout
Help Scout Joins the Shopify Plus Certified App Program
Help Scout Announces Partnership with TD SYNNEX
Product Updates
Help Scout Announces Partnership with TD SYNNEX
Why We Redesigned Inbox
Behind the Scenes
Why We Redesigned Inbox
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Customer Service

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Live Event
How University of South Carolina Helps Students Feel at Home
Customer Stories
How University of South Carolina Helps Students Feel at Home
Knowledge Base Maintenance: A Practical Framework
Scaling Service
Knowledge Base Maintenance: A Practical Framework
How AI Can Help You Deliver Multilingual Support
Scaling Service
How AI Can Help You Deliver Multilingual Support
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