Inside Help Scout
Brand Foundation
Help Scout’s vision, mission, and company values.
The next evolution
of the Help Scout Brand
A revamp of Help Scout’s brand foundation and visual identity.
Rooted in our brand foundation
Help Scout’s evolved visual & verbal system is rooted in our brand foundation, reflecting our purpose, people, and product in every output.
New look, same great taste
Our evolved visual identity includes an updated brand direction and graphic toolkit complete with new color, typography, and updated corporate identity.
A holistic, cohesive experience
The power and craft of our product takes center stage on both sides of the login screen, creating a sense of continuity for visitors and customers alike.
Brand Resources
Logo & Mark
The Help Scout logo is the most immediate representation of our company, culture, and brand. The full logo is the default for most applications, while the mark can be used as shorthand when brand context has already been established or when space is limited.
Color Palette
The Help Scout palette includes a full spectrum of color ramps, neutrals, and tints & shades of our signature brand color, Cobalt. The complete set of swatches are used to create accessible UI & site pages as well as expressive editorial content & visuals.
Strong brands deliver better customer support with Help Scout
